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Security & Endpoint Protection
Software for securing endpoints, networks, and users. Think antivirus, firewall, EDR, and threat detection. One of the most audit-sensitive categories — licenses often continue after employee offboarding.
Collaboration & Communication
Tools for collaboration, meetings, chatting, and project communication. Often linked to user-based licenses that scale with the workforce — but rarely downscale during downsizing.
Design & Creative
Software for graphic design, UX/UI, video, and content creation. Mostly subscription-based with annual price increases. Adobe and Figma are well-known players in this category.
IT Management & Infrastructure
Tools for system management, monitoring, virtualization, and cloud infrastructure. Licenses are complex and depend on CPU cores, nodes, or users — a classic source of over-licensing.
Project Management & Productivity
Software for task management, planning, collaboration, and workflow automation. Rapidly growing within organizations through bottom-up adoption — resulting in fragmented contracts and duplicate tools.
Cloud & Storage
Cloud platforms, object storage, and hybrid storage solutions. Costs scale with usage but are rarely actively optimized. AWS and niche players like Nasuni and Cloudian fall into this category.
HR & People Software
Software for HR processes, onboarding, performance management, and e-learning. Typically user-based with long-term contracts — vulnerable to ghost users after reorganizations.
Legal & Compliance Tools
Software for contract management, e-signing, compliance registration, and audit trails. DocuSign and similar players dominate this market with solid enterprise price tags.
Featured suppliers
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Data management, governance and backup for Microsoft 365 and Teams
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Vulnerability management, Nessus and exposure management for enterprise security
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Creative Cloud, Document Cloud and Experience Cloud
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Email security, firewalls, SASE and backup for mid-market and enterprise
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Collaborative design platform for product and UX teams
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Video conferencing, webinars and business telephony
12 / 12 suppliers
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AvePoint
Data management, governance and backup for Microsoft 365 and Teams
AvePoint is one of the largest independent providers of data management, governance, and backup solutions for the Microsoft 365 ecosystem. The Confidence Platform includes Cloud Backup, Policies & Insights, Opus (records management), and migration tools. For organisations heavily relying on SharePoint, Teams and OneDrive, AvePoint is often the de facto choice because Microsoft itself does not offer a complete native backup. The pricing model works with per-user or per-GB subscriptions, depending on the product. Contracts usually run for 1 or 3 years and are often tied to Microsoft EA renewals. This means procurement often escalates unnoticed alongside the M365 landscape without a clear moment to review the AvePoint strategy.
Subscription IT Management & Infrastructure -
Tenable
Vulnerability management, Nessus and exposure management for enterprise security
Tenable is the market leader in vulnerability management and exposure management. Its best-known product is Nessus — one of the most widely used vulnerability scanners in the world — along with the enterprise platforms Tenable Vulnerability Management (formerly Tenable.io), Tenable Security Center, and the overarching Tenable One. For organisations with NIS2, DORA, or ISO 27001 obligations, a toolset like Tenable has become almost standard. The licensing model is based on the number of assets (IP addresses, cloud resources, identities). This sounds simple but the counting is notoriously tricky: IoT devices, container instances, and ephemeral cloud workloads can quickly cause the asset count to rise. Organisations that don’t actively manage their asset inventory often see their Tenable bill increase year after year without the security level improving.
Subscription Security & Endpoint Protection -
Adobe
Creative Cloud, Document Cloud and Experience Cloud
Adobe is the market leader in creative software and document management. Most organizations use Adobe through a Creative Cloud subscription—a flexible but expensive model that renews automatically every year. Adobe has implemented significant price increases in recent years, often without active communication to existing customers. For enterprise organizations, named user licenses and shared device licenses are the two main contract types. The distinction is crucial: a named user license is tied to a person, while a shared device license is linked to a device. In practice, these are often used interchangeably, leading to compliance risks and unnecessary costs.
Subscription Design & Creative -
Barracuda
Email security, firewalls, SASE and backup for mid-market and enterprise
Barracuda Networks is a broad security provider offering products for email security (Email Protection), network security (CloudGen Firewall, SecureEdge SASE), application security (WAF-as-a-Service) and data protection (Backup). Barracuda is particularly strong in the mid-market and is sold through a partner model. Since the acquisition by KKR in 2022, the product range has been rapidly shifted towards consolidated subscription suites. The licensing model is mostly per user (email, SASE) or per appliance (firewall, WAF). Over recent years, Barracuda has steadily increased prices and actively promoted multi-year contracts. Customers who fail to renegotiate in time therefore consistently face price increases of 10-20% upon renewal.
Subscription Security & Endpoint Protection -
Figma
Collaborative design platform for product and UX teams
Figma is the dominant design and prototyping platform for product and UX teams. After the takeover by Adobe (which ultimately did not proceed), Figma remained independent and has significantly increased its enterprise pricing. The tool is popular due to its browser-based collaboration, but the license structure is complex and prices scale quickly as teams grow. Figma works with editor seats (paid) and viewer seats (free or paid depending on the plan). In practice, viewer seats are often converted to editor seats without central control, leading to unexpected invoices.
Subscription Design & Creative -
Zoom
Video conferencing, webinars and business telephony
Zoom has grown from a video conferencing tool into a complete communication platform with telephony, webinars, contact center solutions, and AI functionalities. After the explosive growth during the pandemic, many organizations were left with oversized Zoom contracts that were never reviewed. Zoom operates with a user-based licensing model. Most organizations pay for more hosts than they actually need. Moreover, add-ons such as Zoom Phone and Zoom Webinar are often purchased separately without strategic consideration.
Subscription Collaboration & Communication -
Atlassian
Jira, Confluence, Trello and the rest of the Atlassian ecosystem
Atlassian is the provider behind Jira, Confluence, Trello, Bitbucket, and a range of other development and collaboration tools. In 2024, Atlassian fully discontinued the Server variant and forced all customers to migrate to Cloud or Data Center. This has led to significant price increases for many organizations still using Server. Atlassian uses a tier-based pricing model: as the number of users grows, you pay per additional tier. This makes budgeting difficult and often leads to unexpected jumps in the invoice when the team grows.
Subscription Project Management & Productivity -
Palo Alto Networks
Next-gen firewall, SASE and cloud security platform
Palo Alto Networks is one of the leading players in enterprise cybersecurity. The portfolio includes next-generation firewalls (NGFW), the Prisma SASE platform, endpoint protection via Cortex XDR, and a wide range of cloud security services. Palo Alto has aggressively acquired companies in recent years and pushed customers towards an integrated platform model. The licensing structure is complex: hardware appliances are combined with software subscriptions and cloud services, each with its own durations and renewal dates. This makes oversight and budgeting difficult without active contract management.
Mixed Security & Endpoint Protection -
VMware (Broadcom)
Virtualization and cloud infrastructure, now part of Broadcom
VMware, since 2023 part of Broadcom, is the market leader in server virtualization and cloud infrastructure. The acquisition by Broadcom has led to drastic changes in the licensing model: perpetual licenses have been abolished, partner ecosystems have shrunk, and customers are forced to switch to expensive subscription bundles. For many organizations, the transition to VMware Cloud Foundation (VCF) means a cost increase of 200-600% compared to the old situation. This has led to a massive re-evaluation of the VMware strategy among enterprise customers worldwide.
Subscription IT Management & Infrastructure -
DocuSign
E-signatures and contract lifecycle management
DocuSign is the market leader in e-signatures and Contract Lifecycle Management (CLM). The tool is widely used in legal, HR, and sales processes. DocuSign operates with envelope-based pricing: you pay per sent document for signing. For high volumes, enterprise plans with a fixed fee are more cost-effective. A common issue is that organizations purchase envelope packages based on peak volumes, while average usage is much lower. This leads to structural over-purchasing.
Subscription Legal & Compliance Tools - V
Veeam
Backup, recovery and data protection for hybrid environments
Veeam is the market leader in backup and recovery solutions for virtual, physical, and cloud environments. The software protects workloads on VMware, Hyper-V, AWS, Azure, and more. Veeam offers both perpetual and subscription licenses, making the switch from one contract type to another complex. After the acquisition by Insight Partners and collaboration with Broadcom/VMware, Veeam's licensing structure has changed further. Customers migrating from VMware to an alternative must also review their Veeam licenses.
Mixed IT Management & Infrastructure - M
Miro
Online whiteboard and visual collaboration tool
Miro is the most popular online whiteboard platform for remote and hybrid teams. The platform is especially popular in product, design, and agile environments. Over the past few years, Miro has entered the enterprise market with a more serious offering, but for many organizations it remains a shadow IT tool that grew bottom-up without central license control. The licensing model distinguishes Members (paid) from Viewers (free). Just like with Figma, it’s tempting to add people as Members while Viewer access would suffice for most users.
Subscription Project Management & Productivity
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